Drivers of brand strength: Configural paths to strong cognitive brand equity
Mühlbacher, Hans, Raies, Karine, Grohs, Reinhard, Koll, Oliver
Published in Journal of business research (01.08.2016)
Published in Journal of business research (01.08.2016)
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Journal Article
One pie, many recipes: Alternative paths to high brand strength
Grohs, Reinhard, Raies, Karine, Koll, Oliver, Mühlbacher, Hans
Published in Journal of business research (01.06.2016)
Published in Journal of business research (01.06.2016)
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Journal Article
Gifts as conduits in choice overload environments
Papadopoulou, Niki, Raïes, Karine, Mir Bernal, Pedro, Woodside, Arch G.
Published in Psychology & marketing (01.07.2019)
Published in Psychology & marketing (01.07.2019)
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Journal Article
Show me Your Recipe And I Will Show You Mine! Chefs Secrets to Engage Their Followers on Instagram
Raies, Karine, Maalej, Mariem El Euch, Salvador, Marielle
Published in Advances in Consumer Research (01.01.2020)
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Published in Advances in Consumer Research (01.01.2020)
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