Extending technology for market disruption: a case study
Notarantonio, Elaine M, Quigley, Charles J
Published in The journal of product & brand management (01.01.2013)
Published in The journal of product & brand management (01.01.2013)
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Journal Article
The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration
Notarantonio, Elaine M., Quigley, Charles J.
Published in Journal of promotion management (04.11.2009)
Published in Journal of promotion management (04.11.2009)
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Journal Article
Maintaining Relationships With Supply Chain Partners: A Case Study
Quigley Jr, Charles J., Bingham Jr, Frank G.
Published in Journal of business case studies (01.01.2010)
Published in Journal of business case studies (01.01.2010)
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Journal Article
Thundermist Health Center: Extending Pharmaceutical Services To Underserved Patients
Quigley Jr, Charles J., Bingham Jr, Frank G.
Published in Journal of business case studies (01.03.2009)
Published in Journal of business case studies (01.03.2009)
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Journal Article
Venture team application to new product development
Bingham, Frank G., Quigley, Charles J.
Published in The Journal of business & industrial marketing (01.02.1989)
Published in The Journal of business & industrial marketing (01.02.1989)
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Journal Article
Venture team application to new product development
Bingham, Frank G., Quigley, Charles J.
Published in The Journal of business & industrial marketing (01.01.1989)
Published in The Journal of business & industrial marketing (01.01.1989)
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Journal Article
An Analysis of the Impact of Acknowledgement Programs on Alumni Giving
Quigley, Charles J., Bingham, Frank G., Murray, Keith B.
Published in Journal of marketing theory and practice (01.07.2002)
Published in Journal of marketing theory and practice (01.07.2002)
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Journal Article
Assessing the feasibility of risk contracted HMOs for the elderly: applying the marketing concept
Bingham, Jr, F G, Quigley, Jr, C J, Checko, M B
Published in Health marketing quarterly (01.01.1993)
Published in Health marketing quarterly (01.01.1993)
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Journal Article
A Cross-National Investigation of Student Intentions to Pursue a Sales Career
Karakaya, Fahri, Quigley, Charles, Bingham, Frank
Published in Journal of marketing education (01.04.2011)
Published in Journal of marketing education (01.04.2011)
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Journal Article
A Cross-National Comparison of Fashion Purchase Behavior
Quigley, Charles J, Notarantonio, Elaine M
Published in Journal of business & retail management research (01.10.2010)
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Published in Journal of business & retail management research (01.10.2010)
Journal Article