Search Results - "Quester, Pascale G." :: K.UTB vyhledávací portál

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Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

by Ravi Pappu, Pascale G. Quester, Cooksey, Ray W.
Published in Journal of international business studies (01.09.2007)

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Consumer-based brand equity: improving the measurement - empirical evidence

by Pappu, Ravi, Quester, Pascale G, Cooksey, Ray W
Published in The journal of product & brand management (01.05.2005)

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How does brand innovativeness affect brand loyalty?

by Pappu, Ravi, Quester, Pascale G
Published in European journal of marketing (08.02.2016)

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The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

by Plewa, Carolin, Conduit, Jodie, Quester, Pascale G., Johnson, Claire
Published in Journal of business ethics (01.03.2015)

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Encouraging product reuse and upcycling via creativity priming, imagination and inspiration

by Tarabashkina, Liudmila, Devine, Alua, Quester, Pascale G.
Published in European journal of marketing (15.07.2022)

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How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity

by Tarabashkina, Liudmila, Quester, Pascale G, Tarabashkina, Olga
Published in European journal of marketing (18.08.2020)

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Smokers' recall of Australian graphic cigarette packet warnings & awareness of associated health effects, 2005-2008

by Miller, Caroline L, Quester, Pascale G, Hill, David J, Hiller, Janet E
Published in BMC public health (17.04.2011)

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“Set yourself free!” Exploring help-seeking motives in at-risk gamblers

by De Vos, Svetlana, Ilicic, Jasmina, Quester, Pascale G, Crouch, Roberta Carolyn
Published in European journal of marketing (07.04.2021)

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Which sport sponsorships most impact sponsor CSR image?

by Plewa, Carolin, Carrillat, François Anthony, Mazodier, Marc, Quester, Pascale G
Published in European journal of marketing (09.05.2016)

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Children and energy-dense foods – parents, peers, acceptability or advertising?

by Tarabashkina, Liudmila, Quester, Pascale G, Crouch, Roberta
Published in European journal of marketing (01.01.2017)

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Consumer-based brand equity and country-of-origin relationships

by Pappu, Ravi, Quester, Pascale G, Cooksey, Ray W
Published in European journal of marketing (01.05.2006)

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Consumer‐based brand equity and country‐of‐origin relationships: Some empirical evidence

by Pappu, Ravi, Quester, Pascale G, Cooksey, Ray W
Published in European journal of marketing (01.05.2006)

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Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances

by Beverland, Michael B., Farrelly, Francis, Quester, Pascale G.
Published in Psychology & marketing (01.07.2010)

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The relative contribution of love and trust towards customer loyalty

by Chen, Shu-Ching, Quester, Pascale G.
Published in Australasian marketing journal (01.02.2015)

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Sponsorship and CSR: is there a link? A conceptual framework

by Plewa, Carolin, Quester, Pascale G
Published in International journal of sports marketing & sponsorship (01.07.2011)

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Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

by Pappu, Ravi, Quester, Pascale G
Published in The journal of product & brand management (31.10.2008)

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Examining important relationship quality constructs of the focal sponsorship exchange

by Farrelly, Francis J., Quester, Pascale G.
Published in Industrial marketing management (01.04.2005)

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The influence of consumption situation and product involvement over consumers' use of product attribute

by Quester, Pascale G, Smart, Justin
Published in The Journal of consumer marketing (01.06.1998)

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Modeling store loyalty: perceived value in market orientation practice

by Chen, Shu-Ching, Quester, Pascale G
Published in The Journal of services marketing (01.04.2006)

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Determinants of export success in professional business services: a qualitative study

by Lu, Vinh Nhat, Quester, Pascale G., Medlin, Christopher J., Scholz, Brett
Published in The Service industries journal (01.08.2012)

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