Search Results - "Qualitative market research" :: K.UTB vyhledávací portál

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Sample size for qualitative research

by Boddy, Clive Roland
Published in Qualitative market research (01.01.2016)

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Why people use social media: a uses and gratifications approach

by Whiting, Anita, Williams, David
Published in Qualitative market research (30.08.2013)

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The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic

by Naeem, Muhammad
Published in Qualitative market research (03.08.2021)

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Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer

by Wilk, Violetta, Soutar, Geoffrey N., Harrigan, Paul
Published in Qualitative market research (08.04.2019)

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Thematic analysis without paradox: sensemaking and context

by Ozuem, Wilson, Willis, Michelle, Howell, Kerry
Published in Qualitative market research (19.01.2022)

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Digital technology and marketing management capability: achieving growth in SMEs

by Foroudi, Pantea, Gupta, Suraksha, Nazarian, Alireza, Duda, Marta
Published in Qualitative market research (01.01.2017)

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A framework of place branding, place image, and place reputation: Antecedents and moderators

by Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M., Nguyen, Bang
Published in Qualitative market research (11.04.2016)

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Consumers’ perception on artificial intelligence applications in marketing communication

by Chen, Huan, Chan-Olmsted, Slyvia, Kim, Julia, Mayor Sanabria, Irene
Published in Qualitative market research (19.01.2022)

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Impact of the pandemic on social media influencer marketing in fashion: a qualitative study

by Le, Kent, Aydin, Gokhan
Published in Qualitative market research (01.08.2023)

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Re-conceptualizing escape in consumer research

by Cova, Bernard, Carù, Antonella, Cayla, Julien
Published in Qualitative market research (10.09.2018)

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The new wave of luxury: the meaning and value of luxury to the contemporary consumer

by Kauppinen-Räisänen, Hannele, Gummerus, Johanna, von Koskull, Catharina, Cristini, Helene
Published in Qualitative market research (10.06.2019)

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Experiential research as a methodological framework for studying consumer behaviors in phygital settings

by Batat, Wided
Published in Qualitative market research (05.05.2023)

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Virtual influencer marketing: a study of millennials and gen Z consumer behaviour

by Angmo, Padma, Mahajan, Rachna
Published in Qualitative market research (09.05.2024)

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Decolonising research approaches towards non-extractive research

by Igwe, Paul Agu, Madichie, Nnamdi O., Rugara, David Gamariel
Published in Qualitative market research (23.08.2022)

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Reflections on phygital experiences: conceptual boundaries, wellbeing benefits and methodological suggestions

by Lee, Dong-Jin, Yu, Grace B., Sirgy, M. Joseph
Published in Qualitative market research (07.06.2024)

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How to make a collaborative videography using Phygital affordances to study sensitive topics

by Cavusoglu, Lena, Belk, Russell W.
Published in Qualitative market research (07.06.2024)

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Semantic network analysis in consumer and marketing research: application areas in phygital contexts

by Schöps, Jonathan David, Jaufenthaler, Philipp
Published in Qualitative market research (07.06.2024)

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Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences

by Zha, Dongmei, Foroudi, Pantea, Melewar, T.C, Jin, Zhongqi
Published in Qualitative market research (29.03.2022)

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Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

by Hussain, Shahzeb, Melewar, T.C, Priporas, Constantinos Vasilios, Foroudi, Pantea
Published in Qualitative market research (11.12.2020)

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The facets, antecedents and consequences of coopetition: An entrepreneurial marketing perspective

by Crick, James M.
Published in Qualitative market research (01.01.2018)

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