by Prothero, Andrea, Dobscha, Susan, Freund, Jim, Kilbourne, William E., Luchs, Michael G., Ozanne, Lucie K., Thøgersen, John
Published in Journal of public policy & marketing (01.04.2011)

by Prothero, Andrea
Published in Journal of management studies (01.05.2024)

by McDonagh, Pierre, Prothero, Andrea
Published in Journal of marketing management (01.09.2014)

by Gannon, Valerie, Prothero, Andrea
Published in Journal of marketing management (04.05.2018)

by Prothero, Andrea
Published in Journal of management studies (01.01.2017)

by Gannon, Valerie, Prothero, Andrea
Published in European journal of marketing (01.01.2016)

by Prothero, Andrea, Tadajewski, Mark
Published in Journal of marketing management (02.01.2021)

by McGouran, Cathy, Prothero, Andrea
Published in European journal of marketing (08.02.2016)

by Prothero, Andrea, McDonagh, Pierre
Published in Journal of macromarketing (01.03.2021)

by Connolly, John, Prothero, Andrea
Published in Journal of consumer culture (01.03.2008)

by Prothero, Andrea
Published in Consumption, markets and culture (02.01.2019)

by Prothero, Andrea, McDonagh, Pierre
Published in Journal of marketing management (02.01.2021)

by CONNOLLY, John, PROTHERO, Andrea
Published in Journal of consumer culture (01.03.2008)

by Reynolds, Orlagh, O'Dochartaigh, Aideen, Secchi, Enrico, Marshall, Donna, Prothero, Andrea
Published in The Journal of product innovation management (15.11.2023)

by Peñaloza, Lisa, Prothero, Andrea, McDonagh, Pierre, Pounders, Kathrynn
Published in Journal of marketing (01.11.2023)

by Prothero, Andrea, McDonagh, Pierre
Published in AMS review (01.06.2021)

by Marshall, Donna, O'Dochartaigh, Aideen, Prothero, Andrea, Reynolds, Orlagh, Secchi, Enrico
Published in MIT Sloan management review (01.01.2023)

by McDonagh, Pierre, Prothero, Andrea
Published in Journal of macromarketing (01.09.2014)

by Prothero, Andrea, McDonagh, Pierre
Published in Journal of macromarketing (01.03.2015)

by Marshall, Donna, O’Dochartaigh, Aideen, Prothero, Andrea, Reynolds, Orlagh, Secchi, Enrico
Published in Business horizons (01.11.2023)