Building a brand portfolio: the case of English Football League (EFL) clubs
Pritchard, Adrian, Cook, David, Jones, Andrew, Bason, Tom, Salisbury, Paul
Published in European sport management quarterly (04.05.2022)
Published in European sport management quarterly (04.05.2022)
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Journal Article
Modelling trust in service relationships: a transnational perspective
Sekhon, Harjit, Roy, Sanjit, Shergill, Gurvinder, Pritchard, Adrian
Published in The Journal of services marketing (01.01.2013)
Published in The Journal of services marketing (01.01.2013)
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Journal Article
Professional sports teams: going beyond the core
Pritchard, Adrian, Cook, David, Jones, Andrew, Bason, Tom, Salisbury, Paul, Hickman, Ellie
Published in International journal of sports marketing & sponsorship (04.11.2019)
Published in International journal of sports marketing & sponsorship (04.11.2019)
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Journal Article
Towards a Better Understanding of Digital Sporting Legacy: A Knowledge Management Perspective
Kharouf, Husni, Garcia-Perez, Alexeis, Robinson, Julian, Pritchard, Adrian
Published in European Conference on Knowledge Management (01.09.2016)
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Published in European Conference on Knowledge Management (01.09.2016)
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