Fit in cause-related marketing: An integrative retrospective
Pracejus, John W., Deng, Qian (Claire), Olsen, G. Douglas, Messinger, Paul R.
Published in Journal of global scholars of marketing science (02.04.2020)
Published in Journal of global scholars of marketing science (02.04.2020)
Get full text
Journal Article
Print advertising: White space
Olsen, G. Douglas, Pracejus, John W., O'Guinn, Thomas C.
Published in Journal of business research (01.06.2012)
Published in Journal of business research (01.06.2012)
Get full text
Journal Article
ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
Pracejus, John W., Olsen, G. Douglas, Brown, Norman R.
Published in Journal of advertising (01.12.2003)
Published in Journal of advertising (01.12.2003)
Get full text
Journal Article
How many pictures should your print ad have?
Chowdhury, Rafi M.M.I., Olsen, G. Douglas, Pracejus, John W.
Published in Journal of business research (2011)
Published in Journal of business research (2011)
Get full text
Journal Article
Marketing communications and consumer behavior
Daniel, Francis, Lohrke, Franz T, naciari, Charles J, Turner, Jr., R. Andrew, Zinkhan, George M, Braunsberger, Karin, Coeurderoy, Regis, Durand, Rodolphe, Myers, Matthew B, Pennings, Joost M.E., Norman, Patricia M, Lin, Z Jun, Johnson, Stev, Derbaix, Christian, Kahle, Lynn R, Merunka, Dwight, Pracejus, John W, Olsen, G Douglas, Cowley, Elizabeth, Buck, Ross, Anderson, Erika, Chaudhuri, Arjun, Ray, Ipshita, Ruiz, Salvador, Sicilia, María, Brunsø, Karen, Scholderer, Joachim, Grunert, Klaus G, Roehrich, Gilles
Published in Journal of business research (01.06.2004)
Get full text
Published in Journal of business research (01.06.2004)
Journal Article