by Prabhu, Jaideep
Published in Philosophical transactions of the Royal Society of London. Series A: Mathematical, physical, and engineering sciences (13.06.2017)

by George, Gerard, McGahan, Anita M., Prabhu, Jaideep
Published in Journal of management studies (01.06.2012)

by Vassallo, Jarrod P., Banerjee, Sourindra, Zaman, Hasanuzzaman, Prabhu, Jaideep C.
Published in Research policy (01.07.2023)

by Tellis, Gerard J, Prabhu, Jaideep C, Chandy, Rajesh K
Published in Journal of marketing (01.01.2009)

by Vassallo, Jarrod P., Prabhu, Jaideep C., Banerjee, Sourindra, Voola, Ranjit
Published in The Journal of product innovation management (01.11.2019)

by Molner, Sven, Prabhu, Jaideep C., Yadav, Manjit S.
Published in Journal of marketing (01.03.2019)

by Vassallo, Jarrod P., Banerjee, Sourindra, Prabhu, Jaideep C.
Published in The Journal of product innovation management (01.09.2023)

by Bocken, Nancy M.P., Fil, Alison, Prabhu, Jaideep
Published in Journal of cleaner production (15.12.2016)

by Ernst, Holger, Kahle, Hanna Nari, Dubiel, Anna, Prabhu, Jaideep, Subramaniam, Mohan
Published in The Journal of product innovation management (01.01.2015)

by Banerjee, Sourindra, Prabhu, Jaideep C., Chandy, Rajesh K.
Published in Journal of marketing (01.01.2015)

by Jachimowicz, Jon M., Chafik, Salah, Munrat, Sabeth, Prabhu, Jaideep C., Weber, Elke U.
Published in Proceedings of the National Academy of Sciences - PNAS (23.05.2017)

by Rao, Raghunath Singh, Chandy, Rajesh K, Prabhu, Jaideep C
Published in Journal of marketing (01.07.2008)

by Agarwal, Nivedita, Chakrabarti, Ronika, Prabhu, Jaideep C., Brem, Alexander
Published in Strategic entrepreneurship journal (01.09.2020)

by Yadav, Manjit S, Prabhu, Jaideep C, Chandy, Rajesh K
Published in Journal of marketing (01.10.2007)

by Prabhu, Jaideep C., Chandy, Rajesh K., Ellis, Mark E.
Published in Journal of marketing (01.01.2005)

by Sorescu, Alina B., Chandy, Rajesh K., Prabhu, Jaideep C.
Published in Journal of marketing (01.10.2003)

by Jachimowicz, Jon M, Szaszi, Barnabas, Lukas, Marcel, Smerdon, David, Prabhu, Jaideep, Weber, Elke U
Published in Nature human behaviour (01.07.2020)

by Sorescu, Alina B., Chandy, Rajesh K., Prabhu, Jaideep C.
Published in Journal of marketing research (01.02.2007)

by Mukherji, Prokriti, Sorescu, Alina, Prabhu, Jaideep C., Chandy, Rajesh K.
Published in Journal of marketing (01.09.2011)

by Frambach, Ruud T, Prabhu, Jaideep, Verhallen, Theo M.M
Published in International journal of research in marketing (01.12.2003)