Advances in Corporate Branding
Balmer, John M. T, Powell, Shaun M, Kernstock, Joachim, Brexendorf, Tim Oliver
Year of Publication 2016
Year of Publication 2016
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša, Davies, Mark A. P., Kernstock, Joachim, Powell, Shaun M.
Published in The journal of brand management (01.03.2020)
Published in The journal of brand management (01.03.2020)
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Journal Article
Advances in Luxury Brand Management
Kapferer, Jean-Noël, Kernstock, Joachim, Brexendorf, Tim Oliver, Powell, Shaun M
Year of Publication 2017
Year of Publication 2017
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eBook
Statement from the new editors
Brexendorf, Tim Oliver, Kernstock, Joachim, Powell, Shaun M
Published in The journal of brand management (01.01.2012)
Published in The journal of brand management (01.01.2012)
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Journal Article
In memory of Johan van Rekom (1963–2015)
Brexendorf, Tim Oliver, Kernstock, Joachim, Powell, Shaun M
Published in The journal of brand management (01.08.2015)
Published in The journal of brand management (01.08.2015)
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Journal Article
Explicating corporate identity
Balmer, John M.T., Powell, Shaun M., Elving, Wim J.L.
Published in Corporate communications (09.10.2009)
Published in Corporate communications (09.10.2009)
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Journal Article
Introduction: Luxury Brand Management Insights and Opportunities
Kernstock, Joachim, Brexendorf, Tim Oliver, Powell, Shaun M.
Published in Advances in Luxury Brand Management (07.09.2017)
Published in Advances in Luxury Brand Management (07.09.2017)
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