by Wilson, Brad, Rita, Paulo, Barrios, Andres, Popp, Bastian
Published in Heliyon (01.08.2021)

by Popp, Bastian, Woratschek, Herbert
Published in The journal of brand management (01.05.2017)

by Klein, Patrick, Popp, Bastian
Published in Sustainability (01.12.2022)

by Popp, Bastian, Wilson, Bradley
Published in Computers in human behavior (01.07.2018)

by Popp, Bastian, Woratschek, Herbert
Published in Journal of retailing and consumer services (01.03.2017)

by Popp, Bastian, Woratschek, Herbert
Published in Sport management review (01.04.2016)

by Woratschek, Herbert, Horbel, Chris, Popp, Bastian
Published in The Service industries journal (09.09.2020)

by Klein, Patrick, Popp, Bastian
Published in Business and society review (1974) (01.12.2023)

by Woratschek, Herbert, Horbel, Chris, Popp, Bastian
Published in European sport management quarterly (01.01.2014)

by Horbel, Chris, Popp, Bastian, Woratschek, Herbert, Wilson, Bradley
Published in The Service industries journal (09.09.2016)

by Popp, Bastian, Germelmann, Claas Christian, Jung, Benjamin
Published in International journal of sports marketing & sponsorship (01.01.2016)

by Popp, Bastian, Wilson, Bradley, Horbel, Chris, Woratschek, Herbert
Published in Journal of strategic marketing (06.06.2016)

by Maier, Christopher, Woratschek, Herbert, Ströbel, Tim, Popp, Bastian
Published in European sport management quarterly (19.10.2016)

by Woratschek, Herbert, Horbel, Chris, Popp, Bastian
Published in European sport management quarterly (01.01.2014)

by Popp, Bastian, Woratschek, Herbert
Published in When Sport Meets Business: Capabilities, Challenges, Critiques (2017)

by Popp, Bastian, Germelmann, Claas Christian
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)

by Popp, Bastian, Horbel, Chris, Germelmann, Claas Christian
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)