The Smart Home: How Consumers Craft New Service Networks by Combining Heterogeneous Smart Domestic Products
Harvey, John, Poorrezaei, Mojtaba, Woodall, Tony, Nica-Avram, Georgiana, Smith, Gavin, Ajiboye, Tolu, Kholodova, Karina, Zhu, Kai
Published in Journal of service research : JSR (01.11.2020)
Published in Journal of service research : JSR (01.11.2020)
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Journal Article
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
Pich, Christopher, Harvey, John, Armannsdottir, Guja, Poorrezaei, Mojtaba, Branco-Illodo, Ines, Kincaid, Andrew
Published in International journal of market research (01.11.2018)
Published in International journal of market research (01.11.2018)
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Journal Article
To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set
Woodall, Tony, Pich, Christopher, Armannsdottir, Guja, Allison, Seamus, Howarth, Richard, Poorrezaei, Mojtaba
Published in Journal of vocational behavior (01.06.2022)
Published in Journal of vocational behavior (01.06.2022)
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Journal Article
Consumer Engagement with Restaurant Brand Pages: A Multidimensional Categorization of Antecedents and Consequences
Rasty, Fereshte, Tabataba'i-Nasab, Seyed Mohammad, Poorrezaei, Mojtaba, Alhosseini Almodarresi, Seyed Mahdi, Saeida Ardekani, Saeid
Published in Journal of promotion management (03.10.2023)
Published in Journal of promotion management (03.10.2023)
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Journal Article