Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers
Grove, Stephen J., Pickett, Gregory M., Jones, Scott A., Dorsch, Michael J.
Published in Journal of Service Research (01.02.2012)
Published in Journal of Service Research (01.02.2012)
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Book Review
Journal Article
Addressing the Advertising of Services: A Call to Action
Grove, Stephen J., Grove, Stephen J., Stafford, Marla Royne
Published in Journal of advertising (01.12.1997)
Published in Journal of advertising (01.12.1997)
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Journal Article
Is There a General Conserving Consumer? A Public Policy Concern
Pickett, Gregory M., Kangun, Norman, Grove, Stephen J.
Published in Journal of public policy & marketing (01.10.1993)
Published in Journal of public policy & marketing (01.10.1993)
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Journal Article
An Empirical Examination of Factual Information Content among Service Advertisements
Grove, Stephen J, Picketts, Gregory M, Laband, David N
Published in The Service industries journal (01.04.1995)
Published in The Service industries journal (01.04.1995)
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Journal Article
The Impact of Product Type and Parity on the Informational Content of Advertising
Pickett, Gregory M., Grove, Stephen J., Laband, David N.
Published in Journal of marketing theory and practice (01.07.2001)
Published in Journal of marketing theory and practice (01.07.2001)
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Journal Article
Mood and the service customer: review and propositions
Knowles, Patricia A, Grove, Stephen J, Pickett, Gregory M
Published in The Journal of services marketing (01.04.1993)
Published in The Journal of services marketing (01.04.1993)
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Journal Article
Going green in the service sector
Grove, Stephen J, Fisk, Raymond P, Pickett, Gregory M, Kangun, Norman
Published in European journal of marketing (01.05.1996)
Published in European journal of marketing (01.05.1996)
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Journal Article
A Method for Evaluating the Ethics of Fear Appeals
Duke, Charles R., Pickett, Gregory M., Carlson, Les, Grove, Stephen J.
Published in Journal of public policy & marketing (01.04.1993)
Published in Journal of public policy & marketing (01.04.1993)
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Journal Article
An empirical examination of factual information content amon
Grove, Stephen J, Pickett, Gregory M, Laband, David N
Published in The Service industries journal (01.04.1995)
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Published in The Service industries journal (01.04.1995)
Journal Article
An Empirical Examination of Factual Information Content among Service Advertisements
Grove, Stephen J., Pickett, Gregory M., Laband, David N.
Published in The Service industries journal (01.04.1995)
Published in The Service industries journal (01.04.1995)
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Journal Article
Signal detection theory: A tool to enhance retail service quality
Pickett, Gregory M, Grunhagen, Marko, Grove, Stephen J
Published in American Marketing Association. Conference Proceedings (01.01.2001)
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Published in American Marketing Association. Conference Proceedings (01.01.2001)
Journal Article
Marketing's View of Retrained Scholars as a Solution to its Faculty Shortage
Grove, Stephen J., Knowles, Patricia A., Pickett, Gregory M.
Published in Journal of education for business (01.12.1989)
Published in Journal of education for business (01.12.1989)
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Journal Article
Demonstrating Ethnocentrism: A Map Exercise to Concretize the Concept
Grove, Stephen J, Knowles, Patricia, Pickett, Gregory M.
Published in Journal of teaching in international business (14.01.1991)
Published in Journal of teaching in international business (14.01.1991)
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Journal Article