Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter, Hennigs, Nadine, Siebels, Astrid
Published in Psychology & marketing (01.07.2009)
Published in Psychology & marketing (01.07.2009)
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Journal Article
When pain is pleasure: Identifying consumer psychopaths
Karampournioti, Evmorfia, Hennigs, Nadine, Wiedmann, Klaus‐Peter
Published in Psychology & marketing (01.04.2018)
Published in Psychology & marketing (01.04.2018)
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Journal Article
What is the Value of Luxury? A Cross-Cultural Consumer Perspective
Hennigs, Nadine, Wiedmann, Klaus-Peter, Klarmann, Christiane, Strehlau, Suzane, Godey, Bruno, Pederzoli, Daniele, Neulinger, Agnes, Dave, Kartik, Aiello, Gaetano, Donvito, Raffaele, Taro, Koyama, Táborecká-Petrovičová, Janka, Santos, Carmen Rodríguez, Jung, Jaehee, Oh, Hyunjoo
Published in Psychology & marketing (01.12.2012)
Published in Psychology & marketing (01.12.2012)
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Journal Article
The impact of innovation-related perception on consumer acceptance of food innovations – Development of an integrated framework of the consumer acceptance process
Albertsen, Levke, Wiedmann, Klaus-Peter, Schmidt, Steffen
Published in Food quality and preference (01.09.2020)
Published in Food quality and preference (01.09.2020)
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Journal Article
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
Wiedmann, Klaus-Peter, von Mettenheim, Walter
Published in The journal of product & brand management (21.05.2021)
Published in The journal of product & brand management (21.05.2021)
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Journal Article
The many faces of sustainability-conscious consumers: A category-independent typology
Balderjahn, Ingo, Peyer, Mathias, Seegebarth, Barbara, Wiedmann, Klaus-Peter, Weber, Anja
Published in Journal of business research (01.10.2018)
Published in Journal of business research (01.10.2018)
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Journal Article
Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
Hennigs, Nadine, Wiedmann, Klaus‐Peter, Behrens, Stefan, Klarmann, Christiane, Carduck, Juliane
Published in Journal of fashion marketing and management (13.09.2013)
Published in Journal of fashion marketing and management (13.09.2013)
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Journal Article
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter, Labenz, Franziska, Haase, Janina, Hennigs, Nadine
Published in The journal of brand management (01.03.2018)
Published in The journal of brand management (01.03.2018)
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Journal Article