by TANG, NING, BAKER, ANDREW, PETER, PAULA C.
Published in The Journal of consumer affairs (22.06.2015)

by Kachen, Axenya, Krishen, Anjala S., Petrescu, Maria, Gill, Rebecca D., Peter, Paula C.
Published in Psychology & marketing (01.03.2021)

by Peter, Paula C., Honea, Heather
Published in Journal of public policy & marketing (01.10.2012)

by Bublitz, Melissa G., Peracchio, Laura A., Andreasen, Alan R., Kees, Jeremy, Kidwell, Blair, Miller, Elizabeth Gelfand, Motley, Carol M., Peter, Paula C., Rajagopal, Priyali, Scott, Maura L., Vallen, Beth
Published in Journal of business research (01.08.2013)

by Addis, Michela, Batat, Wided, Atakan, S. Sinem, Austin, Caroline G., Manika, Danae, Peter, Paula C., Peterson, Lane
Published in Journal of service research : JSR (01.02.2022)

by Batat, Wided, Peter, Paula C., Vicdan, Handan, Manna, Valerie, Ulusoy, Ebru, Ulusoy, Emre, Hong, Soonkwan
Published in Journal of marketing management (04.05.2017)

by PETER, PAULA C., BRINBERG, DAVID
Published in Journal of applied social psychology (01.06.2012)

by Mendini, Monica, Peter, Paula C.
Published in Marketing education review (02.01.2019)

by Batat, Wided, Manna, Valerie, Ulusoy, Emre, Peter, Paula C., Ulusoy, Ebru, Vicdan, Handan, Hong, Soonkwan
Published in Marketing theory (01.12.2016)

by Scammon, Debra L., Keller, Punam A., Albinsson, Pia A., Bahl, Shalini, Catlin, Jesse R., Haws, Kelly L., Kees, Jeremy, King, Tracey, Miller, Elizabeth Gelfand, Mirabito, Ann M., Peter, Paula C., Schindler, Robert M.
Published in Journal of public policy & marketing (01.04.2011)

by Krishen, Anjala S, Bui, My˜, Peter, Paula C
Published in International journal of retail & distribution management (16.03.2010)

by Mendini, Monica, Peter, Paula C., Maione, Salvatore
Published in Journal of business research (01.04.2022)

by Mendini, Monica, Peter, Paula C., Gibbert, Michael
Published in Journal of business research (01.10.2018)

by Cornelis, Erlinde, Peter, Paula C.
Published in Journal of business research (01.08.2017)

by Batat, Wided, Peter, Paula C., Moscato, Emily M., Castro, Iana A., Chan, Steven, Chugani, Sunaina, Muldrow, Adrienne
Published in Journal of business research (01.07.2019)

by Bublitz, Melissa G, Peracchio, Laura A, Andreasen, Alan R, Kees, Jeremy, Kidwell, Blair, Miller, Elizabeth Gelfand, Motley, Carol M, Peter, Paula C, Rajagopal, Priyali, Scott, Maura L, Vallen, Beth
Published in Journal of research for consumers (01.01.2011)

by Mendini, Monica, Pizzetti, Marta, Peter, Paula C.
Published in Qualitative market research (09.09.2019)

by Batat, Wided, Peter, Paula C
Published in Qualitative market research (01.10.2019)

by Batat, Wided, Peter, Paula C.
Published in Qualitative market research (09.09.2019)

by Mendini, Monica, Peter, Paula C., Bitetti, Leandro, Castro, Iana A.
Published in Italian Journal of Marketing (01.12.2024)