Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles
Patwardhan, Padmini, Kerr, Gayle, Patwardhan, Hemant, Kelly, Louise, Habib, Sabrina, Mortimer, Kathleen, Laurie, Sally
Published in Journal of advertising (15.03.2022)
Published in Journal of advertising (15.03.2022)
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Journal Article
Brand romance: a complementary approach to explain emotional attachment toward brands
Patwardhan, Hemant, Balasubramanian, Siva K
Published in The journal of product & brand management (19.07.2011)
Published in The journal of product & brand management (19.07.2011)
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Journal Article
Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
Balasubramanian, Siva K., Karrh, James A., Patwardhan, Hemant
Published in Journal of advertising (01.10.2006)
Published in Journal of advertising (01.10.2006)
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Journal Article
Modeling attitude constructs in movie product placements
K. Balasubramanian, Siva, Patwardhan, Hemant, Pillai, Deepa, K. Coker, Kesha
Published in The journal of product & brand management (11.11.2014)
Published in The journal of product & brand management (11.11.2014)
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Journal Article
Understanding Media Satisfaction: Development and Validation of an Affect-Based Scale
Patwardhan, Padmini, Yang, Jin, Patwardhan, Hemant
Published in Atlantic journal of communication (22.07.2011)
Published in Atlantic journal of communication (22.07.2011)
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Journal Article
Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini, Patwardhan, Hemant, Vasavada-Oza, Falguni
Published in International journal of advertising (01.01.2011)
Published in International journal of advertising (01.01.2011)
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Journal Article
Reflections on emotional attachment to brands: Brand romance and brand love
Patwardhan, Hemant, Balasubramanian, Siva K.
Published in Journal of customer behaviour (22.04.2013)
Published in Journal of customer behaviour (22.04.2013)
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Journal Article
Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini, Patwardhan, Hemant, Vasavada-Oza, Falguni
Published in Journal of current issues and research in advertising (01.09.2009)
Published in Journal of current issues and research in advertising (01.09.2009)
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Journal Article
Account Planning
Patwardhan, Padmini, Patwardhan, Hemant
Published in The Handbook of International Advertising Research (28.02.2014)
Published in The Handbook of International Advertising Research (28.02.2014)
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Book Chapter
INFORMATION CONTENT OF INDIAN TELEVISION COMMERCIALS
Patwardhan, Padmini, Patwardhan, Hemant
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2007)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2007)
Conference Proceeding
EXPLAINING BRAND LOYALTY: A CASE FOR A MORE PROXIMAL ANTECEDENT CONSTRUCT
Patwardhan, Hemant, Balasubramanian, Siva K
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2006)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2006)
Conference Proceeding
INSIGHTS ON ACCOUNT PLANNING: A VIEW FROM THE INDIAN AD INDUSTRY
Patwardhan, Padmini, Patwardhan, Hemant, Vasavada-Oza, Falguni
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2008)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2008)
Conference Proceeding