Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement
Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, Sai
Published in International journal of strategic communication (08.08.2022)
Published in International journal of strategic communication (08.08.2022)
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Journal Article
A Consumer Typology Based on Celebrity Endorsement Factors
Arora, Nilesh, Prashar, Sanjeev, Vijay, T. Sai, Parsad, Chandan
Published in FIIB business review (26.08.2022)
Published in FIIB business review (26.08.2022)
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Journal Article
Segmenting Young Indian Impulsive Shoppers
Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Journal of International Consumer Marketing (01.01.2017)
Published in Journal of International Consumer Marketing (01.01.2017)
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Journal Article
Book Review
Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product
Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Asian Academy of Management journal (01.01.2019)
Published in Asian Academy of Management journal (01.01.2019)
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Journal Article
Typology of Online Reviewers Based on Their Motives for Writing Online Reviews
Prashar, Sanjeev, Tata, Sai Vijay, Parsad, Chandan
Published in Journal of electronic commerce in organizations (01.04.2021)
Published in Journal of electronic commerce in organizations (01.04.2021)
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Journal Article
Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention
Vijay, T. Sai, Prashar, Sanjeev, Parsad, Chandan
Published in Journal of Internet commerce (02.01.2017)
Published in Journal of Internet commerce (02.01.2017)
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Journal Article
Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique
Gupta, Priyanka, Prashar, Sanjeev, Parsad, Chandan, Vijay, T Sai
Published in Journal of electronic commerce in organizations (01.01.2021)
Published in Journal of electronic commerce in organizations (01.01.2021)
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Journal Article