Search Results - "Parasocial interaction" :: K.UTB vyhledávací portál

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“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”

by Youn, Seounmi, Jin, S. Venus
Published in Computers in human behavior (01.06.2021)

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How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

by Tsai, Wan-Hsiu Sunny, Liu, Yu, Chuan, Ching-Hua
Published in Journal of research in interactive marketing (15.07.2021)

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Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction

by Hartmann, Tilo, Goldhoorn, Charlotte
Published in Journal of communication (01.12.2011)

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“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

by Jin, S. Venus, Ryu, Ehri
Published in Journal of retailing and consumer services (01.07.2020)

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"Let's Chill and Chat": Exploring the Effects of Streamers' Self-Disclosure on Parasocial Interaction via Social Presence

by Chinchilla, P., Kim, Jihyun
Published in International journal of human-computer interaction (18.06.2025)

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I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing

by Jin, S. Venus, Ryu, Ehri, Muqaddam, Aziz
Published in Journal of fashion marketing and management (06.08.2021)

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Look me in the eyes: How direct address affects viewers’ experience of parasocial interaction and credibility?

by Atad, Erga, Cohen, Jonathan
Published in Journalism (London, England) (01.04.2024)

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COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

by Buvár, Ágnes, Szilágyi, Sára Franciska, Balogh, Eszter, Zsila, Ágnes
Published in PloS one (14.10.2022)

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Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog

by Gong, Wanqi
Published in Asia Pacific journal of marketing and logistics (28.06.2021)

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Parasocial Interaction with Media Characters

by Aytulun, Gözde, Sunai, Ayda Büyükşahin
Published in Psikiyatride güncel yaklaşimlar (01.12.2020)

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Interactive Effects of Instagram Foodies' Hashtagged #Foodporn and Peer Users' Eating Disorder on Eating Intention, Envy, Parasocial Interaction, and Online Friendship

by Jin, Seunga Venus
Published in Cyberpsychology, behavior and social networking (01.03.2018)

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Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

by Lo, Pei-San, Dwivedi, Yogesh K., Wei-Han Tan, Garry, Ooi, Keng-Boon, Cheng-Xi Aw, Eugene, Metri, Bhimaraya
Published in Journal of business research (01.08.2022)

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The effects of the standardized instagram disclosure for micro- and meso-influencers

by Boerman, Sophie C.
Published in Computers in human behavior (01.02.2020)

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Corporate Communication Through Podcasts: The Impact of Voice-Fit and Attention During Listening on Parasocial Interaction with the Host and Persuasive Effects

by Mayer, Fabian, Auschel, Emma, Baumbach, Marleen, Schindler, Karolin
Published in Journal of radio & audio media (14.09.2024)

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Does the Experience of Parasocial Interaction Enhance Persuasiveness of Video Public Service Messages?

by Rosaen, Sarah F., Dibble, Jayson L., Hartmann, Tilo
Published in Communication research reports (27.05.2019)

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Gender, Parasocial Interaction, and Nonverbal Communication: Testing the Visual Effect of Sports Magazine Cover Models

by Wasike, Ben
Published in International journal of communication (Online) (01.01.2018)

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COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

by Ágnes Buvár, Sára Franciska Szilágyi, Eszter Balogh, Ágnes Zsila
Published in PloS one (01.01.2022)

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Business types matter: new insights into the effects of anthropomorphic cues in AI chatbots

by Youn, Kibum, Cho, Moonhee
Published in The Journal of services marketing (30.08.2023)

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Following Islamic Reality Show Personalities on Twitter: A Uses and Gratification Approach to Understanding Parasocial Interaction and Social Media Use

by Shariffadeen, Tengku Siti Aisha Tengku Mohd Azzman, Manaf, Aini Maznina A
Published in Intellectual discourse (01.01.2017)

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Sociable robots or focused speakers? Transforming customer experience with communication style and embodiment type in smart home devices adoption

by Shi, Jian, Lin, Cong, Wang, Haocheng, Jung, Soyoung, Ta, Na, Liu, Ruhao, Gao, Yuxin, Cao, Huajie
Published in Behaviour & information technology (27.08.2025)

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