by Bleier, Alexander, Harmeling, Colleen M., Palmatier, Robert W.
Published in Journal of marketing (01.03.2019)

by Morewedge, Carey K., Monga, Ashwani, Palmatier, Robert W., Shu, Suzanne B., Small, Deborah A.
Published in Journal of marketing (01.01.2021)

by Samaha, Stephen A., Beck, Joshua T., Palmatier, Robert W.
Published in Journal of marketing (01.09.2014)

by Zhang, Jonathan Z., Watson, George F., Palmatier, Robert W., Dant, Rajiv P.
Published in Journal of marketing (01.09.2016)

by Samaha, Stephen A., Palmatier, Robert W., Dant, Rajiv P.
Published in Journal of marketing (01.05.2011)

by Palmatier, Robert W., Houston, Mark B., Dant, Rajiv P., Grewal, Dhruv
Published in Journal of marketing (01.01.2013)

by Palmatier, Robert W., Dant, Rajiv P., Grewal, Dhruv
Published in Journal of marketing (01.10.2007)

by Watson, George F., Beck, Joshua T., Henderson, Conor M., Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.11.2015)

by Lee, Ju-Yeon, Fang, Eric, Kim, Jisu J., Li, Xiaoling, Palmatier, Robert W.
Published in Journal of retailing (01.09.2018)

by Watson, George F., Worm, Stefan, Palmatier, Robert W., Ganesan, Shankar
Published in Journal of retailing (01.12.2015)

by Henderson, Conor M., Beck, Joshua T., Palmatier, Robert W.
Published in Journal of consumer psychology (01.07.2011)

by Fang, Eric (Er), Palmatier, Robert W, Steenkamp, Jan-Benedict E.M
Published in Journal of marketing (01.09.2008)

by Ganesan, Shankar, George, Morris, Jap, Sandy, Palmatier, Robert W., Weitz, Barton
Published in Journal of retailing (01.03.2009)

by Arnold, Todd J., (Er) Fang, Eric, Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.04.2011)

by Palmatier, Robert W., Scheer, Lisa K., Steenkamp, Jan-Benedict E. M.
Published in Journal of marketing research (01.05.2007)

by Beck, Joshua T., Chapman, Kelly, Palmatier, Robert W.
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2015)

by Palmatier, Robert W., Houston, Mark B., Hulland, John
Published in Journal of the Academy of Marketing Science (2018)

by Martin, Kelly D., Borah, Abhishek, Palmatier, Robert W.
Published in Journal of marketing (01.01.2017)

by Miao, Fred, Kozlenkova, Irina V., Wang, Haizhong, Xie, Tao, Palmatier, Robert W.
Published in Journal of marketing (01.01.2022)

by Steinhoff, Lena, Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.01.2016)