Search Results - "Pakura, Stefanie" :: K.UTB vyhledávací portál

It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

by Rudeloff, Christian, Pakura, Stefanie, Eggers, Fabian, Niemand, Thomas
Published in Review of managerial science (01.04.2022)

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How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany

by Pakura, Stefanie, Rudeloff, Christian
Published in Journal of small business and entrepreneurship (04.03.2023)

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Revisited: how gender role stereotypes affect the image of entrepreneurs among young adults

by Meyer, Verena, Tegtmeier, Silke, Pakura, Stefanie
Published in International journal of gender and entrepreneurship (01.01.2017)

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Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis

by Hausberg, J. Piet, Liere-Netheler, Kirsten, Packmohr, Sven, Pakura, Stefanie, Vogelsang, Kristin
Published in Zeitschrift für Betriebswirtschaft (01.12.2019)

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Digital Entrepreneurship: Impact on Business and Society

by Soltanifar, Mariusz, Hughes, Mathew, Göcke, Lutz
Year of Publication 2021

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Effects of Facebook activities on the performance of start-ups: An empirical study in the German crafts business sector/Die Auswirkungen der Facebook-Aktivitäten des Existenzgründers auf den Unternehmenserfolg: Eine empirische Studie im deutschen Handwerk

by Pakura, Stefanie, Pakura, Adalbert
Published in Die Betriebswirtschaft (01.11.2015)

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How Young Adults are still bound to a Male Stereotype when describing Entrepreneurs

by Meyer, Verena, Tegtmeier, Silke, Pakura, Stefanie
Published in ICSB World Conference Proceedings (01.01.2016)

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Conference Proceeding

It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany

Revisited: how gender role stereotypes affect the image of entrepreneurs among young adults

Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis

Digital Entrepreneurship: Impact on Business and Society

Effects of Facebook activities on the performance of start-ups: An empirical study in the German crafts business sector/Die Auswirkungen der Facebook-Aktivitäten des Existenzgründers auf den Unternehmenserfolg: Eine empirische Studie im deutschen Handwerk

How Young Adults are still bound to a Male Stereotype when describing Entrepreneurs

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