The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
Behnam, Mohsen, Pyun, Do Young, Doyle, Jason P, Delshab, Vahid
Published in International journal of sports marketing & sponsorship (06.04.2021)
Published in International journal of sports marketing & sponsorship (06.04.2021)
Get full text
Journal Article
Differences between Gamblers and Non-Gamblers on Sports Betting Websites
Leng, Ho Keat, Phua, Yi Xian Philip, Pyun, Do Young, Kwon, Hyungil Harry, Lin, Yen-Chun
Published in Journal of gambling studies (01.09.2022)
Published in Journal of gambling studies (01.09.2022)
Get full text
Journal Article
The Influences of Authentic Leadership, Meaningful Work, and Perceived Organizational Support on Psychological Well-Being of Employees in Sport Organizations
Mansouri, Hossein, Pyun, Do Young, Md Husin, Maizaitulaidawati, Gholami Torkesaluye, Sajad, Rouzfarakh, Abdullah
Published in Journal of global sport management (Print) (02.07.2024)
Published in Journal of global sport management (Print) (02.07.2024)
Get full text
Journal Article
Applicability of belief measures for advertising to sponsorship in sport
Pyun, Do Young, Cho, Heetae, Leng, Ho Keat
Published in International journal of sports marketing & sponsorship (24.04.2020)
Published in International journal of sports marketing & sponsorship (24.04.2020)
Get full text
Journal Article
Editorial: Adopting New Technologies in Sports Marketing
Lee, Hyun-Woo, Brison, Natasha T., Cho, Heetae, Pyun, Do Young, Ratten, Vanessa
Published in Frontiers in sports and active living (27.10.2021)
Published in Frontiers in sports and active living (27.10.2021)
Get full text
Journal Article
Leisure nostalgia: Scale development and validation
Cho, Heetae, Pyun, Do Young, Wang, Chee Keng John
Published in Journal of leisure research (08.08.2019)
Published in Journal of leisure research (08.08.2019)
Get full text
Journal Article