Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan
Published in Journal of marketing (01.03.2019)
Published in Journal of marketing (01.03.2019)
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Journal Article
Bio-fabrication of porous magnetic Chitosan/Fe3O4 nanocomposite using Azolla pinnata for removal of chromium – Parametric effects, surface characterization and kinetics
Sarojini, G., Kannan, P., Rajamohan, Natarajan, Rajasimman, Manivasagan
Published in Environmental research (01.02.2023)
Published in Environmental research (01.02.2023)
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Journal Article
Applying both biochar and phosphobacteria enhances Vigna mungo L. growth and yield in acid soils by increasing soil pH, moisture content, microbial growth and P availability
P., Kannan, M., Paramasivan, S., Marimuthu, C., Swaminathan, Bose, Jayakumar
Published in Agriculture, ecosystems & environment (01.03.2021)
Published in Agriculture, ecosystems & environment (01.03.2021)
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Journal Article
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Li, Hongshuang (Alice), Kannan, P. K., Viswanathan, Siva, Pani, Abhishek
Published in Marketing science (Providence, R.I.) (01.11.2016)
Published in Marketing science (Providence, R.I.) (01.11.2016)
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Journal Article
Branded Apps and Their Impact on Firm Value: A Design Perspective
Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.
Published in Journal of marketing research (01.02.2019)
Published in Journal of marketing research (01.02.2019)
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Journal Article
Device Switching in Online Purchasing: Examining the Strategic Contingencies
de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten
Published in Journal of marketing (01.09.2018)
Published in Journal of marketing (01.09.2018)
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Journal Article
Optimal Design of Free Samples for Digital Products and Services
Li, Hongshuang (Alice), Jain, Sanjay, Kannan, P.K.
Published in Journal of marketing research (01.06.2019)
Published in Journal of marketing research (01.06.2019)
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Journal Article