by Fombelle, Paul W., Jarvis, Cheryl Burke, Ward, James, Ostrom, Lonnie
Published in Journal of the Academy of Marketing Science (01.07.2012)

by Cummings, William Theodore, Ostrom, Lonnie L
Published in Journal of the Academy of Marketing Science (01.10.1982)

by Cummings, Wm.Theodore, Jackson, Donald W., Ostrom, Lonnie L.
Published in Industrial marketing management (01.08.1984)

by Wieters, C.David, Ostrom, Lonnie L.
Published in Industrial marketing management (01.04.1979)

by Jackson, Donald W., Ostrom, Lonnie L., Evans, Kenneth R.
Published in Industrial marketing management (01.10.1982)

by SHROCK, DAVID L., OSTROM, LONNIE L.
Published in Transportation journal (01.07.1981)

by Schlacter, John L, Ostrom, Lonnie L
Published in Journal of Education for Business (01.01.1975)

by SHROCK, DAVID L., OSTROM, LONNIE L., McKENZIE, PATRICK B.
Published in Transportation journal (01.10.1979)

by Wieters, C David, Ostrom, Lonnie L
Published in Journal of small business management (01.10.1977)

by Ostrom, Lonnie L, Schlacter, John L
Published in Journal of small business management (01.04.1975)

by Ostrom, Lonnie L, Schlacter, John L
Published in Journal of small business management (01.07.1974)

by Schlacter, John L, Ostrom, Lonnie L
Published in Journal of Business Education (1975)

by Arbeit, Stanley
Published in Journal of Marketing (01.10.1977)