The Effect of Live Streaming Quality on Purchase Intention through Immersive Experience, Consumer Trust, and Perceived Value (Study of This is April Consumers on TikTok)
Oktaviani, Rosana, Murwani, F. Danardana, Hermawan, Agus
Published in International Journal of Business, Law, and Education (Online) (16.03.2024)
Published in International Journal of Business, Law, and Education (Online) (16.03.2024)
Get full text
Journal Article