Exploring the Return on Customer (ROC) Model in the Video Sales and Rental Industry: An Intramodal Analysis of Blockbuster, Redbox, and Netflix
Okami, Lori E, Yamamoto, Katherine N, Lloyd, Robert A
Published in Review of Integrative Business and Economics Research (01.01.2020)
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Published in Review of Integrative Business and Economics Research (01.01.2020)
Journal Article