Social Media Metrics — A Framework and Guidelines for Managing Social Media
Peters, Kay, Chen, Yubo, Kaplan, Andreas M., Ognibeni, Björn, Pauwels, Koen
Published in Journal of interactive marketing (01.11.2013)
Published in Journal of interactive marketing (01.11.2013)
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Journal Article
Metaverse Marketing
Hennig-Thurau, Thorsten, Ognibeni, Björn
Published in NIM Marketing Intelligence Review (01.11.2022)
Published in NIM Marketing Intelligence Review (01.11.2022)
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Journal Article
Wer Viral Marketing und Mundpropaganda für seine Marke will, muss gezielt Fans für sich gewinnen.
Published in Marketing Review St. Gallen
(2009)
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Journal Article