Digital Transformation Process and the Capability and Capacity Implications for Small and Medium Enterprises
Kolog, Emmanuel Awuni, Anim-Yeboah, Samuel, Boateng, Richard, Odoom, Raphael
Published in International journal of e-entrepreneurship and innovation (01.07.2020)
Published in International journal of e-entrepreneurship and innovation (01.07.2020)
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Journal Article
Brand avoidance: underlying protocols and a practical scale
Odoom, Raphael, Kosiba, John Paul, Djamgbah, Christian Tetteh, Narh, Linda
Published in The journal of product & brand management (06.09.2019)
Published in The journal of product & brand management (06.09.2019)
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Journal Article
Branding in small- and medium-sized enterprises (SMEs): Current issues and research avenues
Odoom, Raphael, Narteh, Bedman, Boateng, Richard
Published in Qualitative Market Research (01.01.2017)
Published in Qualitative Market Research (01.01.2017)
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Journal Article
Book Review
Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa, Odoom, Raphael, Braimah, Stephen Mahama
Published in The journal of product & brand management (19.01.2023)
Published in The journal of product & brand management (19.01.2023)
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Journal Article
Examining students' satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach
Kosiba, John Paul Basewe, Odoom, Raphael, Boateng, Henry, Twum, Kojo Kakra, Abdul-Hamid, Ibn Kailan
Published in Journal of further and higher education (09.08.2022)
Published in Journal of further and higher education (09.08.2022)
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Journal Article