The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
Black, Iain, Baines, Paul, Baines, Ning, O'Shaughnessy, Nicholas, Mortimore, Roger
Published in Journal of political marketing (03.04.2023)
Published in Journal of political marketing (03.04.2023)
Get full text
Journal Article
Political Relationship Marketing: some macro/micro thoughts
Henneberg, Stephan C., O'Shaughnessy, Nicholas J.
Published in Journal of marketing management (01.01.2009)
Published in Journal of marketing management (01.01.2009)
Get full text
Journal Article
Marketing (as) Rhetoric: paradigms, provocations, and perspectives
Brown, Stephen, Hackley, Chris, Hunt, Shelby D., Marsh, Charles, O'Shaughnessy, Nicholas, Phillips, Barbara J., Tonks, David, Miles, Chris, Nilsson, Tomas
Published in Journal of marketing management (13.10.2018)
Published in Journal of marketing management (13.10.2018)
Get full text
Journal Article
Political marketing management and theories of democracy
Henneberg, Stephan C., Scammell, Margaret, O'Shaughnessy, Nicholas J.
Published in Marketing theory (01.06.2009)
Published in Marketing theory (01.06.2009)
Get full text
Journal Article
The service-dominant perspective: a backward step?
O'Shaughnessy, John, Jackson O'Shaughnessy, Nicholas
Published in European journal of marketing (29.05.2009)
Published in European journal of marketing (29.05.2009)
Get full text
Journal Article
Service-dominant logic: a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John, Jackson O'Shaughnessy, Nicholas
Published in European journal of marketing (26.07.2011)
Published in European journal of marketing (26.07.2011)
Get full text
Journal Article
Theory and Concept Development in Political Marketing: Issues and an Agenda
Henneberg, Stephan C., O'shaughnessy, Nicholas J.
Published in Journal of political marketing (08.08.2007)
Published in Journal of political marketing (08.08.2007)
Get full text
Journal Article
Political Marketing Orientation: Confusions, Complications, and Criticisms
O'Shaughnessy, Nicholas J., Baines, Paul R., O'Cass, Aron, Ormrod, Robert P.
Published in Journal of political marketing (01.10.2012)
Published in Journal of political marketing (01.10.2012)
Get full text
Journal Article
Reply to criticisms of marketing, the consumer society and hedonism
O'Shaughnessy, John, Jackson O'Shaughnessy, Nicholas
Published in European journal of marketing (20.01.2007)
Published in European journal of marketing (20.01.2007)
Get full text
Journal Article
The selling of the President 2004: a marketing perspective
O'Shaughnessy, Nicholas J., Henneberg, Stephan C.
Published in Journal of public affairs (01.08.2007)
Published in Journal of public affairs (01.08.2007)
Get full text
Journal Article
The dark side of political marketing
Baines, Paul R, O'Shaughnessy, Nicholas J, Moloney, Kevin, Richards, Barry, Butler, Sara, Gill, Mark
Published in European journal of marketing (06.04.2010)
Published in European journal of marketing (06.04.2010)
Get full text
Journal Article
Treating the Nation as a Brand: Some Neglected Issues
O’Shaughnessy, John, O’Shaughnessy, Nicholas Jackson
Published in Journal of macromarketing (01.06.2000)
Published in Journal of macromarketing (01.06.2000)
Get full text
Journal Article