by Ellinger, Alexander, Shin, Hyunju, Magnus Northington, William, Adams, Frank G., Hofman, Debra, O'Marah, Kevin
Published in Supply chain management (01.01.2012)

by Blut, Markus, Beatty, Sharon E., Northington, William Magnus
Published in Journal of business research (01.11.2022)

by Northington, William Magnus, Gillison, Stephanie T., Beatty, Sharon E., Vivek, Shiri
Published in Journal of retailing and consumer services (01.11.2021)

by Gillison, Stephanie T., Beatty, Sharon E., Northington, William Magnus
Published in Journal of marketing theory and practice (03.04.2022)

by Gillison, Stephanie T., Beatty, Sharon E., Northington, William Magnus, Vivek, Shiri
Published in Journal of service theory and practice (16.11.2023)

by Walsh, Gianfranco, Northington, William Magnus, Hille, Patrick, Dose, David
Published in Journal of business research (01.03.2015)

by Landers, V. Myles, Gabler, Colin B., Hardman, Haley E., Northington, William Magnus
Published in The Journal of services marketing (23.03.2023)

by Beatty, Sharon E., Ogilvie, Jessica, Northington, William Magnus, Harrison, Mary P., Holloway, Betsy Bugg, Wang, Sijun
Published in Journal of service research : JSR (01.05.2016)

by Hiler, Jacob L, Cook, Laurel Aynne, Northington, William Magnus
Published in The Journal of consumer marketing (14.05.2018)

by Gillison, Stephanie T., Northington, William Magnus, Beatty, Sharon E., Arnold, Julian M.
Published in Journal of marketing theory and practice (03.04.2019)

by Gillison, Stephanie T., Northington, William Magnus, Beatty, Sharon E.
Published in Journal of marketing theory and practice (02.04.2016)

by Gillison, Stephanie T., Northington, William Magnus, Beatty, Sharon E.
Published in Journal of marketing theory and practice (01.04.2014)