Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision
Nizam, Nurul Zarirah, Abdullah Jaafar, Johanna, Supaat, Siti Hindun
Published in MATEC Web of Conferences (01.01.2018)
Published in MATEC Web of Conferences (01.01.2018)
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Journal Article
Conference Proceeding
The Perception and Brand Attitude of Paid Versus Organic Social Media Advertising: Case Study of The Mamee Company
Nizam, Nurul Zarirah, Kamarudin, Nurhayati, Bakri, Mohammed Hariri
Published in International journal of academic research in business and social sciences (14.05.2024)
Published in International journal of academic research in business and social sciences (14.05.2024)
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Journal Article
Exploring the moderated mediation model of customer intention in omnichannel technology: a systematic literature review
Apryadhi, Firmansyah, Mohamad, Norhidayah, Nizam, Nurul Zarirah Binti, Othman, Azrina Bind
Published in International Journal of Research in Business and Social Science (01.01.2024)
Published in International Journal of Research in Business and Social Science (01.01.2024)
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Journal Article
Consumers’ Preferences for Egg Attributes with Tendency Purchase Organic Eggs and Willingness to Pay for the Preferences within Central Region and Southern Region of Malaysia
Idrus, Syukurriah, Nizam, Nurul Zarirah, Liew, Yew Seng, Kamarudin, Nurhayati, Bakri, Mohammed Hariri
Published in International Journal of Professional Business Review (25.07.2023)
Published in International Journal of Professional Business Review (25.07.2023)
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Journal Article
The Impact of Micromanage Issue Among Manufacturing Industry: Employees Perception and Job Satisfaction
Nurhayati Kamarudin, Mohammed Hariri bakri, Nurul Zarirah Nizam, Amizatulhawa Mat Sani, Afif Zuhri Muhammad Khodri Harahap
Published in International journal of industrial engineering & production research (01.06.2023)
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Published in International journal of industrial engineering & production research (01.06.2023)
Journal Article
Botanical Vegetables Recognition on Raspberry Pi Using Single Shot Detector (SSD)
Iqbal Mortadza, M., Shah Zainudin, M.N., Idris, M.I., Mohd Saad, W.H., Kamarudin, M.R., Napiah, Z.A.F.M., Nizam, Nurul Zarirah, Muhammad, Sufri
Published in Journal of Science and Technology (23.06.2024)
Published in Journal of Science and Technology (23.06.2024)
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Journal Article
Green Marketing: Reviewing Aspect of Communication Tools
Jamal, Fauziyah Nur, Othman, Norfaridatul Akmaliah, Nizam, Nurul Zarirah, Jelita, Aninda, Rohmah, Wafrotur, Dzakiyullah, Nur Rachman
Published in International journal of sustainable development and planning (27.07.2022)
Published in International journal of sustainable development and planning (27.07.2022)
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Journal Article
Factor affecting Customer Brand Value towards Customer Brand Preference in the Perspective of Malaysian Car Industry
Idrus, Syukurriah, Eshak, Erratul Shella, Mohd Jidi, Munirah, Mohd Yusoff, Aini Qamariah, Nizam, Nurul Zarirah
Published in International journal of academic research in business and social sciences (08.10.2022)
Published in International journal of academic research in business and social sciences (08.10.2022)
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Journal Article
Overview of Acceptance Islamic Payment Gateway System in Malaysia: a Conceptual Framework
Ismail, Albert Feisal Muhd Feisal, Nizam, Nurul Zarirah, Rasid, Ahmad Mujahid Mat, Razak, Mohamad Idham Md, Bakri, Mohammed Hariri
Published in International Journal of Professional Business Review (2023)
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Published in International Journal of Professional Business Review (2023)
Journal Article
Remodel on Tourist Loyalty Using Destination Based Brand Equity For Sme (SPA) Tourism In Malaysia: Experience Quality as Mediator
Idrus, Syukurriah, Mohd Yusof, Aini Qamariah, Eshak, Erratul Shela, Nizam, Nurul Zarirah Binti
Published in International journal of academic research in business and social sciences (06.10.2021)
Published in International journal of academic research in business and social sciences (06.10.2021)
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Journal Article
Predicting Malaysian university students’ intent to pursue retailing career: Applicability of theory of planned behavior
Mokhlis, Safiek, Nik Hussin, Nik Syuhailah, Nizam, Nurul Zarirah, Mohd Noor, Nor Azila, Muslim, Noor Awanis
Published in International Journal of Professional Business Review (2022)
Published in International Journal of Professional Business Review (2022)
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Journal Article
ROLE OF VALUES AND COMPETENCIES IN UNIVERSITY INTELLECTUAL PROPERTY COMMERCIALIZATION: A CRITICAL REVIEW
Sharif, Sabri Mohamad, Nizam, Nurul Zarirah, Rashid, Nurulizwa Abdul, Masrom, Nor Ratna, Bakri, Mohammed Hariri
Published in The Turkish online journal of design, art and communication (01.09.2018)
Published in The Turkish online journal of design, art and communication (01.09.2018)
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Journal Article
Laplace Circuit Solver: A Tactile-based Educational Electronic Board Simulator for Producing Electrical Circuit’s Laplace Transform Equation
Karis, Mohd Safirin, Abidin, Amar Faiz Zainal, Nizam, Nurul Zarirah, Saad, Wira Hidayat Mohd, Mohd Ali, Nursabillilah, Shokri, Ahmad Sayuthi Mohamad
Published in International journal of recent technology and engineering (30.09.2019)
Published in International journal of recent technology and engineering (30.09.2019)
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Journal Article