Competitive Reactions to Advertising and Promotion Attacks
Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G
Published in Marketing science (Providence, R.I.) (01.01.2005)
Published in Marketing science (Providence, R.I.) (01.01.2005)
Get full text
Journal Article
Retail-Price Drivers and Retailer Profits
Nijs, Vincent R, Srinivasan, Shuba, Pauwels, Koen
Published in Marketing science (Providence, R.I.) (01.07.2007)
Published in Marketing science (Providence, R.I.) (01.07.2007)
Get full text
Journal Article
Wal-Mart's Impact on Supplier Profits
HUANG, QINGYI, NIJS, VINCENT R., HANSEN, KARSTEN, ANDERSON, ERIC T.
Published in Journal of marketing research (01.04.2012)
Published in Journal of marketing research (01.04.2012)
Get full text
Journal Article
Advertising spending patterns and competitor impact
Gijsenberg, Maarten J., Nijs, Vincent R.
Published in International journal of research in marketing (01.06.2019)
Published in International journal of research in marketing (01.06.2019)
Get full text
Journal Article
Advertising Timing
Gijsenberg, Maarten, Nijs, Vincent R
Published in IDEAS Working Paper Series from RePEc (01.01.2018)
Get full text
Published in IDEAS Working Paper Series from RePEc (01.01.2018)
Paper
Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling
Dekimpe, Marnik G., Hanssens, Dominique M., Nijs, Vincent R., Steenkamp, Jan-Benedict E.M.
Published in Applied stochastic models in business and industry (01.07.2005)
Published in Applied stochastic models in business and industry (01.07.2005)
Get full text
Journal Article