Easier is not always better: The moderating role of processing type on preference fluency
Nielsen, Jesper H., Escalas, Jennifer Edson
Published in Journal of consumer psychology (01.07.2010)
Published in Journal of consumer psychology (01.07.2010)
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Journal Article
Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
NIELSEN, JESPER H., SHAPIRO, STEWART A., MASON, CHARLOTTE H.
Published in Journal of marketing research (01.12.2010)
Published in Journal of marketing research (01.12.2010)
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Journal Article
Revisiting surprise appeals: How surprise labeling curtails consumption
Schumacher, Anika, Goukens, Caroline, Geyskens, Kelly, Nielsen, Jesper H.
Published in Journal of consumer psychology (05.05.2024)
Published in Journal of consumer psychology (05.05.2024)
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Journal Article
Detergent compositions
DEINHAMMER RANDALL,MUNK SIGNE,DAMHUS TURE,CALLISEN THOMAS H. NGER,NIELSEN JESPER DUUS
Year of Publication 22.03.2006
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Year of Publication 22.03.2006
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