A moderated mediating mechanism of omnichannel customer experiences
Le, Angelina Nhat Hanh, Nguyen-Le, Xuan-Doanh
Published in International journal of retail & distribution management (17.05.2021)
Published in International journal of retail & distribution management (17.05.2021)
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Journal Article
How Brand Innovativeness Generates Positive Word of Mouth
Cuong, Pham Hung, Nguyen-Le, Xuan-Doanh, Ngo, Liem Viet, Nguyen, Nguyen Phong
Published in Australasian marketing journal (01.02.2024)
Published in Australasian marketing journal (01.02.2024)
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Journal Article