The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
Nguyen, Nhi Pham Phuong, Bui, Trang Thanh, Ha, An Quang
Published in Ho Chi Minh City Open University Journal of Science - Economics and Business Administration (23.07.2024)
Published in Ho Chi Minh City Open University Journal of Science - Economics and Business Administration (23.07.2024)
Get full text
Journal Article
What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Ha, Quang-An, Pham, Phuong Nhi Nguyen, Le, Long Hoang
Published in International review on public and nonprofit marketing (01.12.2022)
Published in International review on public and nonprofit marketing (01.12.2022)
Get full text
Journal Article
Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends
Hoang, Thu-Hang, Nguyen, Nhi Pham Phuong, Hoang, Nhu-Y Ngoc, Akbari, Mohammadreza, Quang, Huy Truong, Binh, An Duong Thi
Published in Operations management research (01.09.2023)
Published in Operations management research (01.09.2023)
Get full text
Journal Article