Preventing the COVID-19 Outbreak in Vietnam: Social Media Campaign Exposure and the Role of Interpersonal Communication
Duong, Hue Trong, Nguyen, Long Thang Van, Julian McFarlane, Soroya, Nguyen, Hoa Thanh, Nguyen, Khai The
Published in Health communication (01.02.2023)
Published in Health communication (01.02.2023)
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Journal Article
The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector
Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Thang Van
Published in International journal of educational management (04.01.2021)
Published in International journal of educational management (04.01.2021)
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Journal Article
Influenced by Anonymous Others: Effects of Online Comments on Risk Perception and Intention to Communicate
Duong, Hue Trong, Vu, Hong Tien, Nguyen, Long Thang Van
Published in Health communication (07.06.2021)
Published in Health communication (07.06.2021)
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Journal Article
Problem-based learning and the integration of sustainable development goals
Nguyen, Long Thang Van, Cleveland, Donna, Nguyen, Chi Tran Mai, Joyce, Corinna
Published in Journal of work-applied management (13.09.2024)
Published in Journal of work-applied management (13.09.2024)
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Journal Article
Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective
Perera, Charitha Harshani, Nguyen, Long Thang Van, Nayak, Rajkishore
Published in International journal of educational management (04.12.2023)
Published in International journal of educational management (04.12.2023)
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Journal Article
Drivers of social media disengagement: a study of young consumers in Vietnam
Nguyen, Long Thang Van, Nayak, Rajkishore, Watkins, Jerry, Nguyen, Phuong Ngoc Duy
Published in Young consumers (13.05.2020)
Published in Young consumers (13.05.2020)
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Journal Article
With whom do consumers interact?
Duong, Hue Trong, Nguyen, Long Thang Van, Vu, Hong Tien
Published in Journal of social marketing (14.01.2020)
Published in Journal of social marketing (14.01.2020)
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Journal Article