Adoption of conservative agricultural practices among rural Chinese farmers
Yang, Qing, Al Mamun, Abdullah, Naznen, Farzana, Masud, Muhammad Mehedi
Published in Humanities & social sciences communications (01.12.2024)
Published in Humanities & social sciences communications (01.12.2024)
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Journal Article
Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets
Malarvizhi, Chinnasamy Agamudainambhi, Al Mamun, Abdullah, Jayashree, Sreenivasan, Naznen, Farzana, Abir, Tanvir
Published in Heliyon (01.08.2022)
Published in Heliyon (01.08.2022)
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Journal Article
Strengthening health monitoring: Intention and adoption of Internet of Things-enabled wearable healthcare devices
Yang, Qing, Al Mamun, Abdullah, Wu, Mengling, Naznen, Farzana
Published in Digital health (01.01.2024)
Published in Digital health (01.01.2024)
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Journal Article
Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia
Munikrishnan, Uma Thevi, Abdullah Al Mamun, Xin, Nicole Kok Sue, Ham, Siu Chian, Naznen, Farzana
Published in Journal of science and technology policy management (Online) (25.01.2024)
Published in Journal of science and technology policy management (Online) (25.01.2024)
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Journal Article
Modelling the mass adoption potential of food waste composting among rural Chinese farmers
Al Mamun, Abdullah, Yang, Qing, Naznen, Farzana, Aziz, Norzalita Abd, Masud, Muhammad Mehedi
Published in Heliyon (01.08.2023)
Published in Heliyon (01.08.2023)
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Journal Article
Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products
Al Mamun, Abdullah, Naznen, Farzana, Yang, Qing, Ali, Mohd Helmi, Hashim, Nik Mohd Hazrul Nik
Published in Heliyon (01.06.2023)
Published in Heliyon (01.06.2023)
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Journal Article
Modeling the significance of green orientation and culture on green innovation performance: moderating effect of firm size and green implementation
Bhatti, Saad Mahmood, Al Mamun, Abdullah, Wu, Mengling, Naznen, Farzana, Kanwal, Sara, Makhbul, Zafir Khan Mohamed
Published in Environmental science and pollution research international (01.09.2023)
Published in Environmental science and pollution research international (01.09.2023)
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Journal Article
Sustainable Financial Development Through Mobile Payment: Using SEM-ANN Analysis
Jing, Huang, Al Mamun, Abdullah, Naznen, Farzana, Ali, Mohd Helmi
Published in Vision (New Delhi, India) (25.09.2023)
Published in Vision (New Delhi, India) (25.09.2023)
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Journal Article
Does Environmental Values, Beliefs and Norms Effect Social Entrepreneurial Intention? A Study Based on an Emerging Country Context
Zainol, Noor Raihani, Naznen, Farzana, Al Mamun, Abdullah, Abd Aziz, Norzalita
Published in Journal of social entrepreneurship (17.05.2023)
Published in Journal of social entrepreneurship (17.05.2023)
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Journal Article
The impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy
Aziz, Norzalita Abd, Al Mamun, Abdullah, Reza, Mohammad Nurul Hassan, Naznen, Farzana
Published in Journal of enterprise information management (13.05.2024)
Published in Journal of enterprise information management (13.05.2024)
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Journal Article