Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion, Hoveskog, Maya, Nguyen Ngoc, Hien, Legarda, Iker, Uranga, Maitane, Nazabal, Maite, Atxa, Ariane
Published in Industrial marketing management (01.04.2023)
Published in Industrial marketing management (01.04.2023)
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