by FONG, NATHAN M., FANG, ZHENG, LUO, XUEMING
Published in Journal of marketing research (01.10.2015)

by Yoon, Sangsuk, Fong, Nathan M, Dimoka, Angelika
Published in Judgment and decision making (01.07.2019)

by Fong, Nathan M.
Published in Management science (01.07.2017)

by ANDERSON, ERIC T., FONG, NATHAN M., SIMESTER, DUNCAN I., TUCKER, CATHERINE E.
Published in Journal of marketing research (01.04.2010)

by Fong, Nathan, Zhang, Yuchi, Luo, Xueming, Wang, Xiaoyi
Published in Journal of marketing research (01.04.2019)

by Sangsuk Yoon, Nathan M. Fong, Angelika Dimoka
Published in Judgment and decision making (01.07.2019)

by Fong, Nathan M
Published in Province (Vancouver, B.C.) (05.03.2002)