Innovation in social media strategy for movie success: A study of the Bollywood movie industry
Nanda, Madhumita, Pattnaik, Chinmay, Lu, Qiang (Steven)
Published in Management decision (01.01.2018)
Published in Management decision (01.01.2018)
Get full text
Journal Article
Innovation in social media strategy for movie success
Nanda, Madhumita, Pattnaik, Chinmay, Lu, Qiang (Steven)
Published in Management decision (08.01.2018)
Published in Management decision (08.01.2018)
Get full text
Journal Article