Unplanned purchase decision making under simultaneous financial and time pressure
Van Steenburg, Eric, Naderi, Iman
Published in Journal of marketing theory and practice (02.01.2020)
Published in Journal of marketing theory and practice (02.01.2020)
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Journal Article
Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation
Naderi, Iman, Paswan, Audhesh K., Guzman, Francisco
Published in Journal of retailing and consumer services (01.11.2018)
Published in Journal of retailing and consumer services (01.11.2018)
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Journal Article
Examining Loyalty and Situational Value in Green Retail and Service Establishments
Chaudhuri, Arjun, Micu, Camelia C., Naderi, Iman
Published in Journal of marketing development and competitiveness (16.02.2024)
Published in Journal of marketing development and competitiveness (16.02.2024)
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Journal Article
Determinants of medical tourism destination selection process
Zolfagharian, Mohammadali, Rajamma, Rajasree K, Naderi, Iman, Torkzadeh, Samaneh
Published in Journal of hospitality marketing & management (03.10.2018)
Published in Journal of hospitality marketing & management (03.10.2018)
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Journal Article
Advertising and Pseudo-Culture
Yazdanparast Atefeh, Naderi Iman, Spears, Nancy, Fabrize, Robert O
Published in Journal of macromarketing (01.06.2018)
Published in Journal of macromarketing (01.06.2018)
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Journal Article