ANALYZING THE IMPLEMENTATION AND IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) IN STATE BANK OF INDIA: A CASE STUDY ON ENHANCING CUSTOMER ENGAGEMENT AND SERVICE EFFICIENCY
Govindaraj, A., Muthalif, R. Abdul
Published in Proceedings on engineering sciences (Online) (01.09.2024)
Published in Proceedings on engineering sciences (Online) (01.09.2024)
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