Search Results - "Muralie, Sushma" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

Understanding the purchase behaviour of small car users using means and end chain theory

Understanding the purchase behaviour of small car users using means and end chain theory

by Mittal, Sanjiv, Muralie, Sushma
Published in Journal of global scholars of marketing science (01.09.2012)

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Journal Article

Understanding Value in Indian Consumer's Purchase of Small Cars

Understanding Value in Indian Consumer's Purchase of Small Cars

by Muralie, Sushma, Mittal, Sanjiv
Published in Abhigyan (New Delhi) (01.09.2010)

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Journal Article

Values and their Influence on Attitudinal Segments Identified amongst Automobile Users

Values and their Influence on Attitudinal Segments Identified amongst Automobile Users

by Muralie, Sushma, Mittal, Sanjiv
Published in Asia-Pacific business review (New Delhi) (01.04.2011)

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Journal Article