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Understanding the relationship between celebrity endorsement on social media and consumer purchasing intention
by
Ertugan, Ahmet
,
Mupindu
,
Privilege
Published in
International journal of advanced and applied sciences
(01.05.2019)
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Journal Article
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sciences (general)
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celebrity endorsement
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multidisciplinary sciences
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purchase intention
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science & technology
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science & technology - other topics
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social media advertising
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English
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