How Brand Community Practices Create Value
Schau, Hope Jensen, Muñiz, Albert M., Arnould, Eric J.
Published in Journal of marketing (01.09.2009)
Published in Journal of marketing (01.09.2009)
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Journal Article
Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania, Diamond, Nina, Kozinets, Robert V., McGrath, Mary Ann, Muñiz, Albert M., Sherry, John F.
Published in Journal of retailing (01.09.2009)
Published in Journal of retailing (01.09.2009)
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Journal Article
Marketing artistic careers: Pablo Picasso as brand manager
M. Muñiz Jr, Albert, Norris, Toby, Alan Fine, Gary
Published in European journal of marketing (01.01.2014)
Published in European journal of marketing (01.01.2014)
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Journal Article
Collaborating With Customer Communities: Lessons from the Lego Group
Antorini, Yun Mi, Muñiz, Jr, Albert M, Askildsen, Tormod
Published in MIT Sloan management review (01.03.2012)
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Published in MIT Sloan management review (01.03.2012)
Journal Article