PENGARUH CELEBRITY ENDORSEMENT, PRICE, DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA UMKM EKONOMI KREATIF SUBSEKTOR FASHION DI TASIKMALAYA)
Suryahadi, Muchammad, Mulyana, H. Deden, Abdullah, Yusuf, Mandira, I Made Chandra
Published in Jurnal ilmiah manajemen dan bisnis (Denpasar) (25.12.2022)
Published in Jurnal ilmiah manajemen dan bisnis (Denpasar) (25.12.2022)
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Journal Article
Building the Brand Identity through Brand Differentiation Based Value of Culture and Locally-global Product Principles (Case on the City of Art)
Pasaribu Shinta Marito, Mulyana Deden, Rinandiyana R. Lucky Radi, Rahmat, Taufiq Adhitya
Published in International journal of business and administrative studies (26.04.2019)
Published in International journal of business and administrative studies (26.04.2019)
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Journal Article
KETERLIBATAN PELANGGAN DAN KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN SERTA IMPLIKASINYA PADA LOYALITAS (Survei pada Pelanggan Plaza Asia Tasikmalaya)
Ilman Ansori, H. Deden Mulyana, Yusuf Abdullah
Published in Jurnal Bisnis, Manajemen & Ekonomi (19.07.2023)
Published in Jurnal Bisnis, Manajemen & Ekonomi (19.07.2023)
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Journal Article
THE ROLE OF VALUE CO-CREATION BASED ON ENGAGEMENT TO DEVELOP BRAND ADVANTAGE
Mulyana, Deden, Rudiana, Dedi, Adhitya Rahmat Taufiq
Published in Polish Journal of Management Studies (01.01.2019)
Published in Polish Journal of Management Studies (01.01.2019)
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Journal Article