Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India
Mukherjee, Srabanti, Datta, Biplab
Published in Journal of retailing and consumer services (01.01.2025)
Published in Journal of retailing and consumer services (01.01.2025)
Get full text
Journal Article
Webrooming and showrooming: a multi-stage consumer decision process
Mukherjee, Srabanti, Chatterjee, Swagato
Published in Marketing intelligence & planning (06.07.2021)
Published in Marketing intelligence & planning (06.07.2021)
Get full text
Journal Article
Can Multi-Sensory Affordance Mitigate the Shortcomings of Metaverse offerings?
Pandey, Devansh, Mukherjee, Srabanti
Published in Journal of marketing theory and practice (28.09.2024)
Published in Journal of marketing theory and practice (28.09.2024)
Get full text
Journal Article
The phenomenon of purchasing second-hand products by the BOP consumers
Mukherjee, Srabanti, Datta, Biplab, Paul, Justin
Published in Journal of retailing and consumer services (01.11.2020)
Published in Journal of retailing and consumer services (01.11.2020)
Get full text
Journal Article
Travelers’ intention to adopt virtual reality: A consumer value perspective
Vishwakarma, Pankaj, Mukherjee, Srabanti, Datta, Biplab
Published in Journal of destination marketing & management (01.09.2020)
Published in Journal of destination marketing & management (01.09.2020)
Get full text
Journal Article
Constrained purchase decision-making process at the base of the pyramid
Choudhury, Nanda, Mukherjee, Srabanti, Datta, Biplab
Published in The Journal of consumer marketing (08.02.2019)
Published in The Journal of consumer marketing (08.02.2019)
Get full text
Journal Article
Retailer selection compulsion in the subsistence markets
Mukherjee, Srabanti, Jebarajakirthy, Charles, Datta, Biplab
Published in Journal of retailing and consumer services (01.01.2020)
Published in Journal of retailing and consumer services (01.01.2020)
Get full text
Journal Article
Improvement in higher education quality of the North-East University of India
Das, Prasun, Mukherjee, Srabanti
Published in Total quality management & business excellence (07.06.2017)
Published in Total quality management & business excellence (07.06.2017)
Get full text
Journal Article
Impact of the antecedents of eWOM on CBBE
Sijoria, Charu, Mukherjee, Srabanti, Datta, Biplab
Published in Marketing intelligence & planning (02.08.2018)
Published in Marketing intelligence & planning (02.08.2018)
Get full text
Journal Article
A measure of medical tourism destination brand equity
Das, Gopal, Mukherjee, Srabanti
Published in International journal of pharmaceutical and healthcare marketing (04.04.2016)
Published in International journal of pharmaceutical and healthcare marketing (04.04.2016)
Get full text
Journal Article
Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
Sengupta, Subhojit, Mukherjee, Srabanti, Jebarajakirthy, Charles
Published in Journal of political marketing (02.01.2023)
Published in Journal of political marketing (02.01.2023)
Get full text
Journal Article
Exploring Mobile Banking Service Quality: A Qualitative Approach
Shankar, Amit, Datta, Biplab, Jebarajakirthy, Charles, Mukherjee, Srabanti
Published in Services marketing quarterly (02.04.2020)
Published in Services marketing quarterly (02.04.2020)
Get full text
Journal Article
Voting decision‐making of low‐income consumers: Literature review and research agenda
Mukherjee, Srabanti, Datta, Biplab, Singh, Ramendra
Published in International journal of consumer studies (01.11.2023)
Published in International journal of consumer studies (01.11.2023)
Get full text
Journal Article
Effect of Rich Electronic Word of Mouth (eWOM) to Predict Online Purchase Intention in Indian Context Using the Cognitive Theory of Multimedia Learning and SEM-FsQCA
Roy, Gobinda, Datta, Biplab, Mukherjee, Srabanti, Paul, Indrani
Published in International journal of human-computer interaction (14.04.2024)
Published in International journal of human-computer interaction (14.04.2024)
Get full text
Journal Article