by Audrezet, Alice, de Kerviler, Gwarlann, Guidry Moulard, Julie
Published in Journal of business research (01.09.2020)

by Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson
Published in Journal of the Academy of Marketing Science (01.01.2021)

by Moulard, Julie Guidry, Garrity, Carolyn Popp, Rice, Dan Hamilton
Published in Psychology & marketing (01.02.2015)

by Wanjugu, Sabinah, Moulard, Julie Guidry, Sinha, Mona
Published in Journal of consumer behaviour (01.09.2022)

by Pounders, Kathrynn R., Moulard, Julie Guidry, Babin, Barry J.
Published in Psychology & marketing (01.11.2018)

by Babin, Barry J, Moulard, Julie Guidry
Published in European business review (12.03.2018)

by Anne Garretson Folse, Judith, Guidry Moulard, Julie, Raggio, Randle D.
Published in International journal of advertising (01.01.2012)

by Koles, Bernadett, Audrezet, Alice, Moulard, Julie Guidry, Ameen, Nisreen, McKenna, Brad
Published in Journal of business research (01.01.2024)

by Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson
Published in Psychology & marketing (01.06.2016)

by Moulard, Julie Guidry, Pounders, Kathrynn
Published in The journal of product & brand management (21.09.2020)

by Julie Guidry Moulard, Pounders, Kathrynn
Published in The journal of product & brand management (20.09.2020)

by Moulard, Julie Guidry, Rice, Dan Hamilton, Garrity, Carolyn Popp, Mangus, Stephanie M.
Published in Psychology & marketing (01.08.2014)

by Babin, Barry J., Moulard, Julie Guidry
Published in European business review (01.01.2018)

by Close, Angeline G., Moulard, Julie Guidry, Monroe, Kent B.
Published in Journal of the Academy of Marketing Science (01.12.2011)

by Helm, Amanda E, Moulard, Julie Guidry, Richins, Marsha
Published in International journal of consumer studies (01.09.2015)

by Moulard, Julie Guidry, Kroff, Michael, Pounders, Kathrynn, Ditt, Cassandra
Published in Journal of interactive advertising (02.09.2019)

by Babin, Barry J., Moulard, Julie Guidry, Lindquist, Jay D.
Published in AMS review (01.12.2021)

by Audrezet, Alice, de Kerviler, Gwarlann Caffier, Moulard, Julie Guidry
Published in Advances in Consumer Research (01.01.2017)

by Moulard, Julie Guidry, Kroff, Michael W., Folse, Judith Anne Garretson
Published in Journal of business research (01.03.2012)

by Folse, Judith Anne Garretson, Grau, Stacy Landreth, Moulard, Julie Guidry, Pounders, Kathrynn
Published in Journal of current issues and research in advertising (02.01.2014)