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Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial
by
Grisales Castro, Claudia Patricia
,
Hernández García, Edwin Arbey
,
Montenegro Cardona
,
Evelyn Xiomara
Published in
Tendencias
(01.07.2021)
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Journal Article
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economics
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consumidor
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marketing
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merchandising olfativo
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neuromarketing
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social sciences, interdisciplinary
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English
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DOAJ Directory of Open Access Journals
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Free E-Journal (出版社公開部分のみ）
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