The Impact of Regulatory (Non) Fit and Task Difficulty on Consumer'S Subsequent Evaluations
Monfort, Mariana, Mantovani, Danielle, Prado, Paulo, Viacava, Juan José Camou
Published in Advances in Consumer Research (01.01.2013)
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Published in Advances in Consumer Research (01.01.2013)
Conference Proceeding
When do opposing forces increase willingness to buy? Regulatory motivational focus and ad messages/Quando forcas opostas aumentam a intencao de compra? Foco motivacional e mensagens de comunicacao
Mantovani, Danielle, Barboza, Mariana Monfort, Viacava, Juan Jose Camou, Prado, Paulo Henrique Muller
Published in RAC - Revista de Administracao Contemporanea (01.08.2015)
Published in RAC - Revista de Administracao Contemporanea (01.08.2015)
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Journal Article
Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação/When Do Opposing Forces Increase Willingness to Buy? Regulatory Motivational Focus and Ad Messages
Mantovani, Danielle, Barboza, Mariana Monfort, Viacava, Juan José Camou, Prado, Paulo Henrique Muller
Published in Revista de administração contemporânea (01.08.2015)
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Published in Revista de administração contemporânea (01.08.2015)
Journal Article
RESPOSTAS EMOCIONAIS E SEU EFEITO SOBRE A SATISFAÇÃO DOS USUÁRIOS COM A ASSISTÊNCIA MÉDICA / Emotional responses and its effect on patients satisfaction with health care assistance
Danielle Mantovani, Edna Aparecida Lopes Bezerra Katakura, Paulo Henrique Muller Prado, Mariana Monfort
Published in RACE (Joaçaba) (01.07.2014)
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Published in RACE (Joaçaba) (01.07.2014)
Journal Article
Análise da gestão de marketing das escolas privadas através da operacionalização das estratégias do composto de marketing
Barboza, Mariana Monfort, Ormay, Camila Garcia da Silva, Arruda, Élcia Esnarriaga de, Toaldo, Ana Maria Machado, Silva, Danielle Mantovani Lucena da
Published in Revista brasileira de administração cientfica (14.08.2013)
Published in Revista brasileira de administração cientfica (14.08.2013)
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Journal Article