Retail pricing decisions and product category competitive structure
González-Benito, Óscar, Martínez-Ruiz, María Pilar, Mollá-Descals, Alejandro
Published in Decision Support Systems (01.04.2010)
Published in Decision Support Systems (01.04.2010)
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Journal Article
Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation
Chimborazo-Azogue, Luis Edwin, Mollá-Descals, Alejandro, Miquel-Romero, Maria-Jose, Frasquet, Marta
Published in International journal of retail & distribution management (11.08.2022)
Published in International journal of retail & distribution management (11.08.2022)
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Journal Article
Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly, Sakarya, Sema, Hyllegard, Karen, Borja, Miguel Angel Gomez, Descals, Alejandro Molla
Published in The International review of retail, distribution and consumer research (27.05.2015)
Published in The International review of retail, distribution and consumer research (27.05.2015)
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Journal Article
Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram
Ventre, Iván, Mollá-Descals, Alejandro, Frasquet, Marta
Published in Economic research - Ekonomska istraživanja (01.01.2021)
Published in Economic research - Ekonomska istraživanja (01.01.2021)
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Journal Article
Paper
Atmósfera, valor de marca de la enseña y lealtad en el contexto colombiano
Lora Porras, Edwin, Mollá Descals, Alejandro, Gil Saura, Irene
Published in Estudios gerenciales (22.12.2023)
Published in Estudios gerenciales (22.12.2023)
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Journal Article
Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution
Martínez-Ruiz, María Pilar, Gómez-Borja, Miguel Ángel, Mollá-Descals, Alejandro, Rojo-Álvarez, José Luis
Published in International journal of market research (01.01.2008)
Published in International journal of market research (01.01.2008)
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Journal Article
Latent segmentation using store-level scanner data
González-Benito, Óscar, Pilar Martínez-Ruiz, María, Mollá-Descals, Alejandro
Published in The journal of product & brand management (01.01.2008)
Published in The journal of product & brand management (01.01.2008)
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Journal Article
Determinación de precios óptimos en el sector de la distribución comercial en España: aplicación de un enfoque de competencia asimétrica
González-Benito, Óscar, Martínez-Ruiz, María Pilar, Mollá-Descals, Alejandro
Published in Innovar : revista de ciencias administrativas y sociales (01.04.2011)
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Published in Innovar : revista de ciencias administrativas y sociales (01.04.2011)
Journal Article