Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz, Fuentes-Blasco, Maria, Gil-Saura, Irene
Published in Service business (01.03.2021)
Published in Service business (01.03.2021)
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Journal Article
Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation
Haro-Sosa, Giovanny, Moliner-Velázquez, Beatriz, Gil-Saura, Irene, Fuentes-Blasco, Maria
Published in Journal of theoretical and applied electronic commerce research (01.06.2024)
Published in Journal of theoretical and applied electronic commerce research (01.06.2024)
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Journal Article
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz, Fuentes-Blasco, María, Gil-Saura, Irene
Published in The journal of brand management (01.11.2019)
Published in The journal of brand management (01.11.2019)
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Journal Article
Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
Justavino-Castillo, Milva Eileen, Gil-Saura, Irene, Fuentes-Blasco, Maria, Moliner-Velázquez, Beatriz, Servera-Francés, David
Published in WMU journal of maritime affairs (01.12.2023)
Published in WMU journal of maritime affairs (01.12.2023)
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Journal Article
Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?
Haro-Sosa, Giovanny, Moliner-Velázquez, Beatriz, Gil-Saura, Irene, Fuentes-Blasco, María
Published in Journal of theoretical and applied electronic commerce research (01.03.2024)
Published in Journal of theoretical and applied electronic commerce research (01.03.2024)
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Journal Article
From retail innovation and image to loyalty: moderating effects of product type
Moliner-Velázquez, Beatriz, Fuentes-Blasco, Maria, Servera-Francés, David, Gil-Saura, Irene
Published in Service business (01.03.2019)
Published in Service business (01.03.2019)
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Journal Article
Motivaciones, compromiso y adopción del e-WOM en restaurantes
Haro-Sosa, Giovanny Lenin, Moliner-Velázquez, Beatriz, Gil-Saura, Irene
Published in Estudios gerenciales (01.01.2022)
Published in Estudios gerenciales (01.01.2022)
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Journal Article
The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement
Mendoza-Moreira, Madelyn, Moliner-Velázquez, Beatriz, Berenguer-Contri, Gloria, Gil-Saura, Irene
Published in International journal of pharmaceutical and healthcare marketing (10.09.2024)
Published in International journal of pharmaceutical and healthcare marketing (10.09.2024)
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Journal Article
The role of ICT, eWOM and guest characteristics in loyalty
Moliner-Velázquez, Beatriz, Fuentes-Blasco, María, Gil-Saura, Irene
Published in Journal of hospitality and tourism technology (18.06.2019)
Published in Journal of hospitality and tourism technology (18.06.2019)
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Journal Article
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María, Moliner-Velázquez, Beatriz, Gil-Saura, Irene
Published in Management decision (01.01.2017)
Published in Management decision (01.01.2017)
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Journal Article
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz, Fuentes-Blasco, María, Gil-Saura, Irene
Published in Service business (01.06.2023)
Published in Service business (01.06.2023)
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Journal Article
How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Justavino-Castillo, Milva Eileen, Gil-Saura, Irene, Fuentes-Blasco, Maria, Moliner-Velázquez, Beatriz
Published in Economic research - Ekonomska istraživanja (10.07.2023)
Published in Economic research - Ekonomska istraživanja (10.07.2023)
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